Sensory Testing

The science behind experience

The science behind experience

First impressions of a product begin long before the packaging — they start with taste, aroma, and texture. Sensory testing uncovers those subtle yet powerful experiences that can define the success or failure of a product launch.

At Evoke, we conduct sensory studies to understand how consumers perceive and evaluate visual, aromatic, taste, and tactile elements. This allows brands to create more pleasant, memorable, and competitive experiences.

“Não basta saber se o consumidor gosta. É preciso entender por quê.”

Why it matters:

Consumers decide with their senses, not just their logic.
Small formulation changes can have a big perceptual impact.
You need to know if your product delivers what it promises — before launch.
Sensory impressions build memories, and memories build brands.

Our approach:

Controlled environments: specialized booths with lighting, temperature, and airflow control.
Real-life simulations: kitchens, bathrooms, or other natural-use contexts.
Expert panels and real consumers: combining technical and intuitive insights.

Ambientes controlados

Nossas cabines sensoriais têm controle de iluminação, temperatura e exaustão — perfeitas para avaliações técnicas e livres de interferências.

Ambientes contextualizados

Simulamos locais reais de uso, como cozinhas, banheiros ou salas, para que o consumidor avalie o produto da forma mais natural possível.

Painéis especializados e consumidores reais:

Utilizamos tanto painéis sensoriais treinados (para testes técnicos) quanto consumidores comuns (para testes de aceitação e preferência).

Main methodologies:

Descriptive Analysis
Discrimination Testing
Acceptance & Preference Tests

“Um aroma pode vender mais que uma embalagem. E um sabor pode fidelizar mais que uma promoção.”

Recommended for

Companies developing, reformulating, or comparing food, beverages, cosmetics, hygiene, cleaning, and consumer products.

“Nossos testes revelam o que as palavras não dizem, mas os sentidos captam.”

Ready to discover what your consumer really feels?

Talk to us. At Evoke, we turn perceptions into strategies that move brands.