Qualitative Research

Going beyond what is said to understand what is felt

Going beyond what is said to understand what is felt

While numbers show the “what,” qualitative research reveals the “why.”

At Evoke, we explore the emotions, perceptions, and motivations behind consumer behavior. We create engaging, comfortable environments and use interactive tools to uncover genuine insights.

“Boas perguntas revelam grandes ideias.”

Why it matters:

Understanding requires empathy, not just statistics.
Stories, habits, and feelings shape decisions.
Emotional connection builds stronger brands

Our approach:

Observation rooms with mirror glass, live streaming, and multilingual support.
Creative methods including games and dynamic activities.

Main methodologies:

Focus Groups
In-Depth Interviews
Desrupt (Concept Deconstruction)
Focus Ring (Multi-profile groups)
Game Group
Family Group
Concept & Claim Testing

Recommended for:

Companies building or repositioning brands, exploring resistance, or seeking rich insights for innovation and strategy.

“Você sabe o que o consumidor fala. Mas já ouviu o que ele sente?”

Ready to discover what your consumer really feels?

Talk to us. At Evoke, we turn perceptions into strategies that move brands