Quantitative Research

Numbers that reveal real behavior

Numbers that reveal real behavior

Our quantitative studies help you make decisions based on real data — interpreted with sensitivity and strategic clarity.

We evaluate product, brand, and concept acceptance and preference. We explore how sensory and emotional elements influence consumer choices.

“A aceitação é só o começo. O verdadeiro diferencial está no insight.”

Why it matters:

Knowing if something is accepted is not enough — you must know why.
Form, function, and feeling must align.
Good data connects marketing, R&D, and consumers.

Our approach:

Tailored methodologies based on business goals.
Analysis of intrinsic (e.g. taste, aroma) and extrinsic (e.g. packaging, brand) attributes.

Desenvolvimento de protocolo e metodologia

Cada projeto é personalizado com base nos objetivos da marca, combinando técnicas e análises adequadas para obter um retrato completo da percepção do consumidor.

Análise integrada de atributos intrínsecos e extrínsecos

Exploramos a interação entre os elementos internos do produto (sabor, textura, aroma...) e os externos (embalagem, conceito, marca), conectando marketing e formulação em uma linguagem única e clara.

Main methodologies:

Acceptance Testing
Preference Testing
Ranking
Best-Worst Scaling
Implicit Testing
Claim Validation

Recommended for:

Brands seeking to measure performance, validate attributes, uncover decision drivers, and align teams around the consumer experience.

“Não basta saber qual produto o consumidor prefere. É preciso entender o que o faz preferir.”

Ready to discover what your consumer really feels?

Talk to us. At Evoke, we turn perceptions into strategies that move brands.